Jobs aren’t posted

By the time you see the job ad, the real opportunity is already gone. The shortlist is made. The interviews have started. The post is just protocol.

The roles you want rarely go public.

Companies don’t love opening the floodgates. Because when they post a role, they get hundreds of applicants — most of them irrelevant. It’s chaos. It takes hours to sort through. And truthfully, most of it leads nowhere.

So what do they actually do?

They start with people already in their orbit. People who showed initiative. People who reached out early, brought insight, and didn’t wait for permission.

These are the names that come up in conversations. The ones they remember when a need arises. The people who get pulled into discussions before a job post even exists.

And it's not just anecdotal. According to SHRM, employee referrals deliver more than 30% of all hires and 45% of internal hires. Harvard Business Review reports that more than a third of U.S. workers landed their current job via an employee referral.

Think about it: While you're refreshing job boards, over a third of positions are going to people who never had to apply.

You’re not late because you’re unqualified.

You’re late because you waited.

You applied through the official channel. You were careful, polite, professional. But someone else already reached out last month — with a message that showed clarity and intent.

They didn't just apply. They made a real impression.

That's how great roles get filled — not by being the fastest clicker, but by being early, direct, and intentional.

Even public listings are often fake.

You'd think a job post is a clear sign the company's hiring. But often, it's not.

I've seen it firsthand. At the agency where I worked, they'd post jobs just to look like they were growing. To attract clients. To build a talent pool "just in case." Candidates would message me on LinkedIn, confused why they never heard back. The truth? There was no job.

And we weren't alone. According to the Wall Street Journal, one in five job listings is fake or never filled. CBS News reports that 40% of companies admitted to posting fake jobs in 2024, with 30% still having ghost listings active right now.

They do it to collect resumes. To gauge the market. To appear successful. To satisfy HR policies. Everything except actually hiring someone.

It's not a job market. It's a guessing game.

While everyone else plays this rigged game, smart candidates have already moved on.

I built a system to go direct — before the job is even real.

In under 30 minutes, you'll:
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Find companies you actually want to work for
Extract insights from their public info
Write messages that speak to their world, not your resume
Show up like someone who already belongs on the team

Not just another CV in the pile.

You don’t need to wait for job listings

You need to go first.
Before the post. Before the shortlist. Before the noise.

The best roles aren’t offered — they’re unlocked. By people who raise their hand before anyone asks.

You don’t need permission to start the conversation.

You need to spark the conversation.

• “I finally landed a job!”

• “Feels like I unlocked something”

• “Glad I gave this a shot”

• “Got two interviews last week”

• “The only thing that worked”

• “Simple, quick, powerful”

• “Truly amazing!”